Featured Posts
Welcome to Fractionality #1: Superhumans Rising 🚀
Gday Fractional Friends! Welcome to the very first edition of Fractionality. If you're getting this, you're probably either working as a fractional executive (or thinking about making the jump), a founder looking to hire a fractional or an investor looking to get an edge for your portfolio company. Either way, you're in the right place. Here's the deal: each month(ish) I'll share what's actually working in the fractional world. No fluff, no corporate speak, just useful stuff you can actually use. Think market intel, tactical tips, opportunities, and real stories from people doing the work. Quick heads up: this newsletter is a work in progress. I've got ideas about what might be useful, but I'm counting on your feedback to make it better. Hit reply anytime with suggestions, questions, or just to tell me what's working (or not). Let's get into it...
Archive
Welcome to Fractionality #6: The Fractional Roller Coaster
G'day Fractional Friends! This month we're tackling the thing no one wants to admit but everyone quietly panics over: the feast-and-famine cycle. One minute you're fully booked and thinking about hiring a VA; the next you're refreshing your inbox like it owes you money. Welcome to the Fractional Rollercoaster — or as someone once put it to me, the feast-or-famine cycle of a single-shingle operator. This isn’t just a vibe check — it’s a survival guide. I'm breaking down why it happens, how to stay sane when it does, and what systems actually work to smooth out the highs and lows. No fluff, no bro sales tactics — just the real playbook from the trenches.
Welcome to Fractionality #5: The Referral Engine
Gday Fractional Friends!Everyone's hunting for the perfect lead-gen system, but the math on referrals is undeniable: higher close rates, better clients, faster sales cycles. Yet most fractionals treat referrals as happy accidents instead of building actual systems around them.This month, we're breaking down exactly how to build a referral engine that delivers predictable results – including the simple 10% rule that's filling calendars across our community. Whether you're just starting out or looking to level up your lead gen game, this playbook will help you create a sustainable pipeline built on trusted relationships rather than hoping for random introductions.
Welcome to Fractionality #4: Client Whisperers
Happy Friday Fractionals! By now you know how to find clients, set your prices, and get yourself hired. Great job! But the real challenge begins once you're in the door. How do you quickly diagnose what's actually going on, identify the quick wins, and structure your engagement for maximum impact?This month, we're breaking down the practical mechanics of an effective fractional engagement. Forget the theory – I'm sharing battle-tested frameworks that work in the trenches. Whether you're just starting your first gig or looking to level up your client management game, this playbook will help you deliver actual results that clients rave about (and are happy to pay for).
Welcome to Fractionality #3: Real Talk About Pricing 💵
G'day Fractional Friends! Welcome to the birthday edition, that's right it's my birthday - and all I want is another 500 subscribers and a Gold Sponsor for the FEC Media Empire 😎 (hit me up fam). Since it's my birthday, I figured we'd tackle something everyone's thinking about but nobody wants to talk about - money. Specifically, how much to charge for your fractional services. Not just monthly retainers (though we'll cover those), but all the different ways you can price your fractional expertise. No fluff, just real pricing models and when and how to use them.
Welcome to Fractionality #2: Let's talk about Lead Gen
Gday Fractional Friends! With everyone deep in 2025 planning mode, let's talk about the thing that actually matters - how you're going to get your next clients. While building your AI superpowers is great, the real challenge for most fractionals is predictable client acquisition. Seems like "hope and pray" isn't cutting it as a lead gen strategy (who knew?).Here's the good news: after running our "Predictable Client Acquisition" workshop with one of our Community Partners David from CGP last week, I'm seeing a clear pattern in what's working. Spoiler alert: you probably only need 2-3 good clients at a time, and your next one is likely sitting in your network right now. They just don't know you're available (or what problems you actually solve).So this month, we're cutting through the noise and focusing on what's actually working. No fluffy LinkedIn strategies, no "just post more content" advice. Just real, proven approaches from fractionals who are making it happen.
Welcome to Fractionality #1: Superhumans Rising 🚀
Gday Fractional Friends! Welcome to the very first edition of Fractionality. If you're getting this, you're probably either working as a fractional executive (or thinking about making the jump), a founder looking to hire a fractional or an investor looking to get an edge for your portfolio company. Either way, you're in the right place. Here's the deal: each month(ish) I'll share what's actually working in the fractional world. No fluff, no corporate speak, just useful stuff you can actually use. Think market intel, tactical tips, opportunities, and real stories from people doing the work. Quick heads up: this newsletter is a work in progress. I've got ideas about what might be useful, but I'm counting on your feedback to make it better. Hit reply anytime with suggestions, questions, or just to tell me what's working (or not). Let's get into it...